The Lift Report and Location Report both reflect fields that have similar definitions such as Honored Redemptions (Lift Report) and Redemptions (Location Report), or Total Loyalty Receipts (Lift Report) and Loyalty (Location Report). Below we've detailed the differences in these metrics between these two reports.
Total Loyalty Receipts and Loyalty Checkins are based on the same data, but the way they are calculated varies which results in different values.
Total Loyalty Receipts on the Lift Report is calculated by using the transaction time of the receipt, which is then converted from the store's time zone to UTC. In contrast, the Loyalty field on the Location report is looking at the time that the guest's loyalty check-in occurred. Since this interaction is occurring directly with Punchh, this time gets recorded in UTC to begin with so no conversion is necessary for the metric.
Redemptions and Honored Redemptions are the same metric [The number of loyalty check-ins between the given timeframe.], however, Honored Redemptions on the Lift report includes coupon and promo redemptions. Both the Lift Report and the Location report count redemption of redeemable rewards but only the Lift report field includes coupons and promos. This is why the value shown on the Lift report is expected to show a higher value.
Additionally, for purposes of reporting, A check-in is what allows guests to earn points, redeemables, currency, or banked rewards. Check-ins happen when guests participate in the loyalty program by completing a transaction in order to obtain a higher number of points, redeemables, currency, or banked rewards. This is sometimes referred to as Loyalty Transactions.
In an effort to supply information as quickly as possible, this article has been published prior to a formal technical review, and is subject to factual, grammatical, and various structural errors. Data may be incomplete, misordered, or incorrect.
This additional disclaimer will be removed upon formal review of this article. The standard Punchh Inc. KB Disclaimer still applies, and can be found at: https://support.punchh.com/hc/en-us/articles/360040100273-Punchh-Inc-Knowledge-Base-Disclaimer
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