Control Groups allow you to specify a percentage of guests who will be randomly excluded from receiving an offer.
While control group data will show in the campaign details for most recall campaigns, control group data will not display if a gift was awarded as part of that campaign.
Other Campaign Types That are Supported:
- Mass Offer
- Mass Notification
- Post Checkin Offer
- Post Checkin Notification
- Compression Campaign
- Recall Campaigns without gifting
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