The Referred Guests segment type filters for guests who became a part of your loyalty program by way of a referral.
Referred Guests Segment Attributes
Referral type – You can choose to focus on guests who were referred to your loyalty program through a Facebook invitation (Automatic) or guests who entered a referrer code during their signup process (Active).
- Automatic referrals
If a guest invites a friend to sign up for your program by selecting a friend from their Facebook friends list (and the friend follows through and signs up), this is counted for the referrer as an "automatic" referral.
- Active referrals
When a new user signs up for the program, it will ask them if they have an invite code from another guest. If the new user provides an invite code, this is counted for the referrer as an "active" referral.
- All referrals
Includes both Automatic and Active referrals
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