The Location or Location Groups Audience type cannot be used for eClub campaigns. This Audience type is based a check-in data not favorite locations so this can only be used by Loyalty guests. ECLub guests do not earn points or check-ins.
For more information on this Audience type and information on how to make a location-based segment for eClub guests to use in a campaign, Please review the following articles:
If further assistance is required, submit a ticket to Punchh Support. (For help submitting a ticket, click here)