Referral campaigns in Punchh gift the referrer by default, not the referee. In order to gift the referee, you will need to set up a gifting campaign that targets a segment of "referred guests" over a certain period of time or you can set up a "profile update campaign" which rewards guests when their profile is updated to a status of referred. You may want to make this campaign recurring (gifting) or indefinite (profile update). In order for best strategies around this, contact your customer success team.
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