Anniversary Campaigns that use "Month of Reference Date" as the Lifespan Duration Function will typically gift guests on the first day of the month in which their reference date falls:
However, you may encounter times where guests are targeted by the anniversary campaign later on in the month. This can occur if guests are able to edit or add their birthday from their profile after being already signed up. If a guest updates their birthday to be the current month, the anniversary campaign will be triggered for that guest.
For example, we see in the audit log for this guest that their birthday was added on Sept. 29:
Due to this, the guest received the birthday offer on Sept. 29 rather than on Sept. 1 as it would have if their birthday was entered prior to that date.
If further assistance is required, submit a ticket to Punchh Support. (For help submitting a ticket, click here)