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What is the difference between 'Total acquired via SMS' and 'Total Signups from Custom Keyword' metrics?

Nikita Mathur

Updated September 24, 2020 23:54

Total acquired via SMS includes guests directly onboarded the platform as Loyalty via Text To Join only.

Total Signups from Custom Keyword includes not only the guests mentioned above but also the ones who onboarded the platform via non-loyalty channels like eClub and got converted to Loyalty via Text To Join keyword.