What is the difference between 'Total acquired via SMS' and 'Total Signups from Custom Keyword' metrics?
Nikita Mathur
Updated
Total acquired via SMSincludes guests directly onboarded the platform as Loyalty via Text To Join only.
Total Signups from Custom Keywordincludes not only the guests mentioned above but also the ones who onboarded the platform via non-loyalty channels like eClub and got converted to Loyalty via Text To Join keyword.
