The ''No Checkin In X Duration' specifically targets guests who have not performed a check-in but have redeemed a reward.
If you'd like to capture guests who have never performed a check-in or redeemed review the article below.
https://punchhcs.zendesk.com/knowledge/articles/360049437653/en-us?brand_id=2978887
This is the expected functionality.
If further assistance is required, submit a ticket to Punchh Support. (For help submitting a ticket, click here)