The best segment to use to capture guests who have never checked in is the 'No Checkin In X Duration' segment type using the Time Duration 'Lifetime'.
This segment will specifically target guests who have not performed a checkin during a specified Time Duration.
NOTE: This segment will include guests that have redeemed or attempted to redeem a reward.
Disclaimer:
In an effort to supply information as quickly as possible, this article has been published prior to a formal technical review and is subject to factual, grammatical, and various structural errors. Data may be incomplete, misordered, or incorrect.
This additional disclaimer will be removed upon a formal review of this article. The standard Punchh Inc. KB Disclaimer still applies and can be found at https://support.punchh.com/hc/en-us/articles/360040100273-Punchh-Inc-Knowledge-Base-Disclaimer