Rich Messages can optionally use the Rank field in order to set a priority for the display of messages in a guest's app.
Higher numbers take priority and are displayed on the top. Lesser important messages which have a lower Rank number pushed down.
For example, we want message A to remain at the top of the list even though message B was sent afterwards. If we set a Rank of 100 to message A and 50 to message B, message A will remain above message B due to having a higher Rank.
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