To help measure the effectiveness of the Text To Join keywords, the following stats are available in the Punchh Platform from the SMS Marketing Home Page page:
- Total Acquired via SMS: Total number of users acquired through Text to Join in the last 1 year.
- Percentage acquired via SMS: Total users with SMS subscription divided by the total number of loyalty users acquired in the last 30 days.
- New SMS Acquisition: Total number of users signed up through custom keyword in the last 30 days
- Percentage Subscribed: Percentage of guest subscribed through SMS in the last 30 days
- Not yet subscribed: These are guests who have sent a custom keyword but have not subscribed for SMS marketing in the last 30 days
Keyword specific stats:
These stats would be visible when admin clicks on any of the custom keywords.
- Total Sign-up from keyword: Depicts the total number of signups made from the specific keyword.
- SMS Sign-up from that keyword as a % of total sign-ups: Sign up from specific keyword divided by the total number of signups in the given time period
- Sign-up trend: Gives the sign-up trend for the time duration selected above