The campaign engagement stats show a variety of data relating to how guests are engaging with the campaign. The idea behind these stats is to provide insight into brand recall via guest visits.
Available metrics:
- Guests Targeted - # of unique guests who were targeted by or received the campaign
- Unique Guests In Next 7 Days - # of unique guests who participated within the next 7 days
- Target Capture Rate In Next 7 Days - % of guests participated out of the guests targeted in the campaign
- Net Spend In Next 7 Days - Total amount spent by the guests who visited in the next 7 days
- Average Check - Average amount of receipt (total spend divided by total receipt)
- Total Points Gifted - Total points gifted by the campaign