Term

Definition

_{Campaign ID}

_{Unique ID for a campaign.}

_{Campaign Name}

_{The name of the campaign.}

_{Campaign Type}

_{The type of campaign; Profile Update, Anniversary, Challenge etc.}

_{Campaign Type Filter}

_{Use the dropdown to filter your data by one or more campaign types; Mass Gifting, Recall, etc.}

_Campaigns

_{The number of campaigns active in the selected duration, irrespective of campaign start date/time. If guests have been targeted or participated in a campaign within the selected duration through a specific campaign, then that campaign is included.}

_Checkins

_{The number of checkins recorded by campaigns in selected duration. Checkins can be loyalty or gift checkins, based on campaign type.}

_{Customers Targeted}

_{The number of guests qualified for the specified campaign. This number may differ from a segment amount if some guests are unsubscribed from email or SMS communication, for example.}

_{Date Range}

_{Adjust the date range to confine your data to that duration. The default date range is the previous 1 month duration (last 30 days). End date is always a day before and start date is 30 days before from current date.}

_Discount

_{The total amount (value) of discounts recorded on receipts on which redemption was processed.}

_{Duration Comparison}

_{Comparison of key attributes is done with the previous duration calculated based on date range selection. If 1 week is selected, it compares with the previous week; if 1 month then with previous month and so on. Tooltip provides details of duration selected.}

_{Earnable Amount}

_{Spend of guests through checkins against campaign}

_{Gift Count}

_{The total number of gifts awarded from the specified campaign. (Redeemable, points etc…)}

_{Gift Type}

_{Type of gift attached to the campaign- No gift, Redeemable, fixed points, variable points, etc.}

_{Gift Type Filter}

_{Different kinds of gift types can be selected from the dropdown. Ex: No Gift, Redeemable, Free points, etc.}

_{Gross Spend}

_{Total spend by guests who have participated in campaign duration. It includes revenue generated from reward redemptions (Gross spend) and revenue from post checkin campaign.}

_{Guests Targeted}

_{Count of guests targeted in selected duration.} 

_{If a single guest is targeted multiple times in a selected duration, then it would be counted 'n' times}

_{Last Update}

_{Data and time when the last refresh was made}

_{Net Spend}

_{Net spend by guests who have participated in campaign duration. It includes the addition of revenue from post checkin campaign and rewards redemptions minus discount.}

_{Redemption Amount}

_{Spend by guests which include revenue generated from receipts on which reward is redeemed.}

_Redemptions

_{The number of processed redemptions in selected duration.}

_{Select View}

_{The default view is overview.
Redeemable Metrics: Details of Redeemable - Name and Type gifted against each campaign}

_{Campaign Metrics : Campaign start date and end date to get better insights.}

_{Status Filter}

_{By default, only those campaigns which are active and processed are selected}

_{Trend Line Graph}

_{This graph represents the daily trend of each KPI selected. The graph can be clicked to check campaigns for a specific date. Clicking on the trendline will navigate to guest details page.}