_{Campaign ID}

_{Unique ID for a campaign.}

_{Campaign Name}

_{The name of the campaign.}

_{Campaign Type}

_{The type of campaign; Profile Update, Anniversary, etc.}

_{Campaign Type Filter}

_{Use the dropdown to filter your data by one or more campaign types; Mass Gifting, Recall, etc.}

_Campaigns

_{The number of campaigns active in the selected duration, irrespective of campaign start date/time. If guests have been targeted or participated in a campaign within the selected duration through specific campaign, then that campaign is included.}

_Checkins

_{The number of checkins recorded by campaigns in selected duration. Checkins can be loyalty or gift checkins, based on campaign type.}

_{Date Range}

_{Adjust the date range to confine your data to that duration. The default date range is the previous 1 month duration (last 30 days). End date is always a day before and start date is 30 days before from current date.}

_Discount

_{The total amount (value) of discounts recorded on receipts on which a redemption was processed.}

_{Duration Comparison}

_{Comparison of key attributes is done with the previous duration calculated based on date range selection. If 1 week is selected, it compares with previous week; if 1 month than with previous month and so on. Tooltip provides details of duration selected.}

_{Earnable Amount}

_{Spend of guests through checkins against campaign}

_{Gift Type}

_{Type of gift attached to campaign- No gift, Redeemable, fixed points, variable points, etc.}

_{Gift Type Filter}

_{Different kinds of gift type can be selected from the dropdown. Ex: No Gift, Redeemable, Free points, etc.}

_{Gross Spend}

_{Total spend by guests who have participated in campaign duration. It includes revenue generated from reward redemptions (Gross spend) and revenue from  post checkin campaign.}

_{Guests Targeted}

_{Count of guests targeted in selected duration.} 

_{If a single guest is targeted multiple times in selected duration, then it would be counted 'n' times}

_{Last Update}

_{Data and time when last refresh was made}

_{Net Spend}

_{Net spend by guests who have participated in campaign duration. It includes addition of revenue from  post checkin campaign and reward redemptions minus discount.}

_{Redemption Amount}

_{Spend by guests which includes revenue generated from receipts on which reward is redeemed.}

_Redemptions

_{Number of processed redemptions in selected duration.}

_{Select View}

_{Default view is overview.
Redeemable Metrics: Details of Redeemable - Name and Type gifted against each campaign}

_{Campaign Metrics : Campaign start date and end date to get better insights.}

_{Status Filter}

_{By default only those campaigns which are active and processed are selected}

_{Trend Line Graph}

_{Graph represents daily trend of each KPI selected. Graph can be clicked to check campaigns for specific date. Clicking on trendline will navigate to guest details page.}