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Campaigns

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Mickey Farmer
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Campaigns are one of the most powerful tools in the Punchh dashboard; they allow you to engage directly with customers by way of marketing messages, promotions, and reward/gift-giving. Campaigns make use of many other components such as segments, redeemables, coupons, and more. They drive business, incentivize higher spend, and increase customer frequency.

The Campaigns section is broken down into the following tabs:

Message 

These campaigns are optimized for sending push notifications, SMS messages, and emails to your guests.

  • Mass Notification
    Mass Notification campaigns are configured to send messages by way of push notifications, SMS messages, or emails. You can use segments and locations to target specific groups of guests to send coupons, surveys, and/or marketing announcements.

  • Post Checkin Message
    Post Checkin Message campaigns are a great way to maintain a connection with your guests after they've made a purchase at one of your stores. You choose to send a thank you to your guests, or additional marketing advertising to and incentivizing them to return.

Offer

Offer campaigns are for sending gifts (redeemables), points/punches, or coupons to your guests either as reward or as enticement to revisit your stores.

  • Coupon
    Coupon campaigns allow you to send out discount/coupon codes to large sets of guests using either dynamic (a unique code is generated for every guest) or generic (the same code works for everyone) generation. Coupon campaigns help drive traffic to your business.

  • Mass Offer
    Mass Offer campaigns are a great way to connect to your guests by sending them gifts in the form of redeemables or points. You can choose which guests to target by using segments or locations, and you can track your campaign's effectiveness by setting up a control group.

  • Post Checkin Offer
    Post Checkin offer campaigns are intended to gift a guest extra points/punches or a redeemable upon making a purchase and performing a loyalty checkin. Post Checkin campaigns are triggered by a guest scanning their receipt barcode after a purchase. For example, a guest may receive a redeemable such as a free side with the purchase of a sandwich, or a guest may receive double points/punches if they make a purchase during happy hour every Tuesday. The offer entices them to return to your store because they have a gift awaiting them next visit. If you set your campaign to award extra points/punches on certain days, you can entice guests to visit your store again on those days/times.

Ongoing

Ongoing campaigns are campaigns that can run for an extended period of time, triggering for guests as they complete unprompted actions, signup, birthday triggered or lapse in activity.

  • Anniversary
    Anniversary campaigns are a great way to make your customers feel special and valued on their birthday or on the anniversary of their initial signup for your loyalty program. An anniversary campaign can automatically send your guests a gift of a message on these milestone days.

  • Compression
    Compression campaigns are intended to target loyalty customers who are on the cusp of earning a loyalty reward. If 100 points earned becomes a $10 reward and a customer has 90-99 points, then they would be an ideal segment to target with a Compression campaign.

  • Profile Update
    A Profile Update campaign is a great way to incentivize guests to update their user profiles with valuable information not provided upon signup. For example, you could offer a reward for a guest providing their ZIP code, which is useful data for creating region-specific segments for your campaigns.

  • Referral
    Use a Referral campaign to reward guests with gifts/punches/points for promoting your loyalty program by referring friends using their referrer code or by inviting their friends on Facebook.

  • Recall
    Recall campaigns are useful for offering incentives to return for customers who haven't visited your stores in a while. You can offer a guest gifts/points/punches,  incentive their next checkin, or even just send them a friendly "We miss you" type of message. Use recall campaigns to remind them why they love you!

  • Signup
    A Signup campaign is a great way to reward a newly signed-up customer with a redeemable/points/punches (or just send them a friendly “Welcome” message).

 

Disclaimer:
In an effort to supply information as quickly as possible, this article has been published prior to a formal technical review, and is subject to factual, grammatical, and various structural errors. Data may be incomplete, misordered, or incorrect.

This additional disclaimer will be removed upon formal review of this article. The standard Punchh Inc. KB Disclaimer still applies, and can be found at: https://support.punchh.com/hc/en-us/articles/360040100273-Punchh-Inc-Knowledge-Base-Disclaimer