Some businesses use Point of Sale Systems that allow for loyalty sign ups directly from the POS. If a business wants to view statistics around these signups, they will not show up on the circle graph from the main Dashboard page.
However, they will show up on any sign up data exported from Analytics>Data Export>Guest Data as long as the "sign up channel" field is selected as an applicable field for export when configuring the output for the CSV
Dashboard:
Data Export from Analytics:
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