To build a segment targeting guests that did not redeem a coupon you will need to build a custom list of guests derived from Coupon Redemption Data found in the platform:
- Navigate to Analytics>Data Export>Coupon Redemption Data
- Select a date range
- Make sure and select USER and STATUS (coupon redemption status) as applicable fields (as well as any others you wish to export)
- Check the Box next to the entire grouping of Coupon Redemption Data
- Select and save an export schedule at the bottom of the page
- Finally, you will sort the data in the CSV and go through the typical steps for building a custom list segment. For steps regarding that, please search our knowledge base for "Custom Segments"