The Guest Checkin segment starting point is configured to filter for guests based on their total checkin count, and specifically their total check-ins at certain locations or location groups.
Guest Checkin segment attributes:
|
Attribute
|
Description
|
|---|---|
| Average Spend | Based on a guest's average check total (total spend / # of receipts) throughout their entire history in your loyalty program. Use MORE THAN or LESS THAN to segment for high or low spenders. |
| Event Channel | Segment by whether the guest has checked in via mobile or online order. |
| First Checkin at Business | Segment by whether a guest has or has not performed at least one checkin at any location or at any specific location if you've chosen one in the Effective Locations dropdown. |
| Mobile Loyalty Visits | Segment by the total number of a guest's in-person loyalty visits. Specify a value LESS THAN, MORE THAN, BETWEEN, etc. |
| Receipt Amount | Segment by the receipt total of the current checkin transaction. Specify a value LESS THAN, MORE THAN, BETWEEN, etc. |
| Total Check-ins (including gifts, referrals, etc.) | Segment by the total number of check-ins performed by a guest. Total check-ins include loyalty actions such as gifts, referrals, gift card purchases, etc. Specify a value LESS THAN, MORE THAN, BETWEEN, etc. |
| Total Loyalty Visits |
Segment by the total number of loyalty visits performed by a guest. Loyalty visits include both mobile in-person check-ins and online orders. Specify a value LESS THAN, MORE THAN, BETWEEN, etc. |
| Total Spend | Based on the total amount of money a guest has spent throughout their entire history in your loyalty program. Use MORE THAN or LESS THAN to segment for high or low spenders. |
| Visited on Anniversary Day | Segment by whether a guest has checked in on any specific anniversary date (birthday, anniversary, program anniversary). |
| Visited Distinct Day of the Week | Segment by the number of days on which a guest has checked in during the given week. Select from 1 day, 2 days, 3 days, etc. |
| Visited Every Location | Segment by whether the guest has checked in at every location included in your Effective Location choice. This way you can check to see if a guest has checked in to multiple places (if you select a location group or all locations). |
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