Campaign Tags

These dynamic text tags can be used in a variety of messaging you use in your campaigns. Some are general and can be used in any campaign, and some are specific to only a few campaign types.

Campaign Tags

Tag	Description	Example
^{{{{banked_rewards}}}}	^{Current balance of the guest's banked rewards}	^"$8.43"
^{{{{bank_value}}}}	^{When a guest has hit a reward value threshold, this tag will display the bank goal that has been reached.}	^$100
^{{{{business_name}}}}	^{Name of the Business}	^{e.g. Winghouse for E&E!}
^{{{{campaign_name}}}}	^{Name of the Campaign}	^{"Friday Fry Days"}
^{{{{checkin_id}}}}	^{Checkin id from which this campaign is triggered}	^"43035220"
^{{{{checkins_needed_to_redeem}}}}	^{For visit based businesses, displays the number of checkins remaining to fill the current card.}	^"5"
^{{{{checkins_to_redeem}}}}	Displays the number of checkins left to redeem the current card.	^"5"
^{{{{coupon_code}}}}	^{Represents Promo/Coupon Code}	^"KICKIT2018"
^{{{{coupon_code_deeplink}}}}	^{Takes guest to the in-app Coupon Code screen}	^--
^{{{{coupon_qrcode}}}}	^{Represents QR code for Promo/Coupon Code}
^{{{{current_account_balance}}}}	^{Current monetary $ amount on the guest's account (the amount the guest can spend)}	^"$25"
^{{{{current_points_balance}}}}	^{Current point/punch balance on the guest's account}	^{"16 points"}
^{{{{days_of_week}}}}	^{String representing days of week when the free points is given}	^{"Monday, Tuesday"}
^{{{#does_gifting?}} {{/does_gifting?}}}	^{These are conditional tags that surround text. When the condition is met, in this case "is the campaign a gifting type", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	--
^{{{{extra_points}}}}	^{Count of points awarded to the guest}	^"20"
^{{{{extra_punches}}}}	^{Count of punches awarded to the guest}	^"5"
^{{{{first_name}}}}	^{First Name of the Guest}	^"Barbara"
^{{{{for_referring_full_name}}}}	^{Full name of the person successfully referred by the user.}	^{"John Smith"}
^{{{{full_name}}}}	^{Full Name of the Guest}	^{"Barbara Smith"}
^{{{{gift_reason}}}}	^{Based on what you've entered in the Gift Reason field during campaign creation}	^{"For being a loyal customer."}
^{{{{hours_of_day}}}}	^{String representing hours of day when the free points is given}	^"12,13,14"
^{{{{last_name}}}}	^{Last Name of the Guest}	^"Smith"
^{{{{location_name}}}}	^{Name of the Location, if applicable, or the name of the business if not}	^{"AUSTIN - 132"}
^{{{points}}}	^{The number of points being gifted. In the case of Mass campaigns, if a redeemable is being gifted, then this will display the name of the redeemable.}	^{"10" or "Free Soda"}
^{{{{raw_current_account_balance}}}}	^{Displays the guest's current account balance.}	^"$20.00"
^{{{{raw_current_points_balance}}}}	^{Displays the guest's current points balance.}	^"56"
^{{{{reward_end_date}}}}	^{Redeemable expiry date}	^{"January 01, 2018"}
^{{{{reward_end_time}}}}	^{Redeemable expiry time}	^{"6:00 PM CST"}
^{{{{reward_id_deeplink}}}}	^{Takes guest to the in-app reward details page}	^--
^{{{{reward_name}}}}	^{String representing the name of the redeemable reward that would be gifted as a part of this campaign}	^{"Free Drink"}
^{{{{reward_start_date}}}}	^{String representing the start date of the reward}	^{"January 01, 2018"}
^{{{{reward_start_time}}}}	^{String representing the start date of the reward}	^{"January 20, 2018"}
^{{{{schedule}}}}	^{String representing the timings when the free points is given}	^{"all day"; "all week"}
^{{{{user_name}}}}	^{User name used by the guest.}	^"tacofan314"

Deeplink Helper Tags

Deeplink tags can be used in both campaign and notification template mobile messaging. Using these tags creates a link to send the guest to a certain page/section of the mobile app.

Deeplink Helper Tags

Tag	Description
^{{{{account_history_deeplink}}}}	^{Takes guest to the Account History screen}
^{{{{challenges_deeplink}}}}	^{Takes guest to the Challenges screen}
^{{{{coupons_deeplink}}}}	^{Takes guest to the Coupons screen}
^{{{{edit_profile_deeplink}}}}	^{Takes guest to the Edit Profile screen}
^{{{{games_deeplink}}}}	^{Takes guest to the Games screen}
^{{{{gift_cards_deeplink}}}}	^{Takes guest to the Gift Cars screen}
^{{{{invite_friends_deeplink}}}}	^{Takes guest to the Invite Friends screen}
^{{{{locations_deeplink}}}}	^{Takes guest to the Locations screen}
^{{{{menu_deeplink}}}}	^{Takes guest to the Menu screen}
^{{{{news_deeplink}}}}	^{Takes guest to the News screen}
^{{{{offers_deeplink}}}}	^{Takes guest to the Offers screen}
^{{{{online_ordering_deeplink}}}}	^{Takes guest to the Online Ordering screen}
^{{{{social_sharing_deeplink}}}}	^{Takes guest to the Get Social screen}
^{{{{surveys_deeplink}}}}	^{Takes guest to the Surveys screen}
^{{{{survey_id_deeplink}}}}	^{In an email message, this link will take the guest to the associated survey}

Notification Template Tags

You can use these dynamic text tags when setting up messaging using Notification Templates. Many of these tags may only be used for specific notification templates/types. Applicable notification templates are shown alongside each one's description. Account-level tags and Translation/Localization tags are applicable to all notification templates.

Notification Template Tags

Tag	Description	Applicable Notification Templates	Example
^{{{amount}}}	^{Value of the gift card.}	^{Gift Card Gifted; Card Post Payment Error; Gift Card Received; Gift Card Redeemed; Gift Card Transferred; Gift Card Unregistered User; Payment Refunded;}	^"$20.00"
^{{{{barcode}}}}	^{This tag returns the barcode associated with the checkin that has succeeded/failed/updated.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin;}	^{"900100092801"}
^{{{{checkin_time}}}}	^{Local time the checkin occurred.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin;}	^{"4:32 PM CST"}
^{{{{current_account_balance}}}}	^{Updated balance after checkin.}	^{Updated Checkin;}	^"24"
^{{{{current_banked_reward}}}}	^{Monetary amount of the reward earned.}	^{Points to Reward;}	^"$6.99"
^{{{{current_points}}}}	^{The current point total in the guest's account.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin;}	^"62"
^{{{{current_points_balance}}}}	^{The guest's updated point balance.}	^{Updated Checkin;}	^"71"
^{{{{current_account_balance_integer}}}}	^{The same as{{{current_account_balance}}}, but instead of displaying "$20.85" or "$20.25" for example, the total will be displayed as an integer "$20".}	^{Updated Checkin;}	^"$20"
^{{{{current_points_balance_integer}}}}	^{The same as {{{current_points_balance}}}, but instead of displaying "55.5" for example, the total will be displayed as an integer "55".}	^{Updated Checkin;}	^"55"
^{{{{discount_amount}}}}	^{Monetary value of the redemption discount.}	^{Redemption Applied;}	^"$3.00"
^{{{{earnable_amount}}}}	^{Amount on which guest will earn points for their checkin.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin;}	^"$14.32"
^{{{{edit_receipt_url_link}}}}	^{When a submitted receipt is deemed invalid, this tag returns a link to a page where the receipt can be uploaded again.}	^{Invalid Receipt;}	^--
^{{{email}}}	^{The email address belonging to the guest.}	^All	^{"john@punchh.com"}
^{{{{email_confirmation_token}}}}	^{The unique token associated with the email confirmation.}	^{Confirmation Email;}	^--
^{{{{email_confirmation_url}}}}	^{For businesses with email verification, this tag returns the URL the guest needs to click in order to verify their email.}	^{Confirmation Email;}	^--
^{{{#email_user?}} {{/email_user?}}}	^{These are conditional tags that surround text. When the condition is met, in this case "does the email user exist?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Confirmation Email;}	^--
^{{{errors}}}	^{Displays the reason for the error.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;}	^"
^{{{{expiring_cards}}}}	^{The number of redeemable cards that are approaching expiration.}	^{Expiring Punchh; Final Expiring Punchh;}	^"2"
^{{{{expiring_date}}}}	^{Date the redeemable card will expire.}	^{Expiring Punchh; Final Expiring Punchh;}	^{"January 01, 2018"}
^{{{{expiring_soon}}}}	^{The number of checkins that are approaching expiration.}	^{Expiring Punchh; Final Expiring Punchh;}	^"3"
^{{{{expiring_soon_punchhs}}}}	^{Number of punches that are approaching expiration.}	^{Expiring Punchh; Final Expiring Punchh;}	^"5"
^{{{{expiring_until_date}}}}	^{Displays the expiry date minus one day. (For letting the guest know they can use their punches/points/etc. up to this date, after which they will expire.)}	^{Final Expiring Punchh;}	^{"December 31, 2018"}
^{{{{expiry_time}}}}	^{Full HH:MM format of expiry time.}	^{User Redemption;Redemption Applied;}	^{"12:30 PM CST"}
^{{{{expiry_time_short}}}}	^{Short HH format of expiry time.}	^{User Redemption;Redemption Applied;}	^{"12 PM CST"}
^{{{{free_gift_count}}}}	^{Points awarded with reward currency when gifting points in a feedback reply.}	^{Feedback Reply;}	^"10"
^{{{{free_reward_amount}}}}	^{Monetary value of the reward given.}	^{Feedback Reply;}	^"$12.99"
^{{{#full_transfer?}} {{/full_transfer?}}}	^{Conditional tags that surround text. When the condition is met, in this case "has the full dollar amount of the card been transferred?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Transferred;}	^--
^{{{{game_kind}}}}	^{Type of game.}	^{Gaming Level;}	^{"Scratch and Match"; "Whack a Mole"}
^{{{{game_level}}}}	^{Current game level the user has progressed to.}	^{Gaming Level;}	^"3"
^{{{{game_name}}}}	^{The name of the game.}	^{Gaming Level;}	^{"Super Taco Rush"}
^{{{#gift_and_point_bearing?}} {{/gift_and_point_bearing?}}}	^{Conditional tags that surround text. When the condition is met, in this case "is the business and gift and point bearing program type?", then the text betweenthe tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{#gift_and_reward_bearing?}} {{/gift_and_reward_bearing?}}}	^{Conditional tags that surround text. When the condition is met, in this case "is the business and gift and reward bearing program type?", then the text betweenthe tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{{gift_card_balance}}}}	^{The current balance of the gift card.}	^{Gift Card Purchased;Gift Card Received; Gift Card Redeemed;Gift Card Reloaded; Gift Card Shared;Gift Card Sharing Revoked; Gift Card Transferred;}	^"$4.32"
^{{{{gift_card_id_deeplink}}}}	^{A link that directs the user to a particular gift card ID.}	^{Gift Card Purchased;Gift Card Received; Gift Card Redeemed;Gift Card Reloaded; Gift Card Shared;Gift Card Sharing Revoked; Gift Card Transferred;}	^--
^{{{{gift_card_number}}}}	^{The gift card ID number.}	^{Gift Card Purchased;Gift Card Received; Gift Card Redeemed;Gift Card Reloaded; Gift Card Shared;Gift Card Sharing Revoked; Gift Card Transferred;}	^"F435809"
^{{{{gift_count}}}}	^{The amount of points awarded to the guest.}	^{Feedback Reply;}	^"20"
^{{{{gift_reason}}}}	^{The reason for the reward (based on what has been entered into the Reason field during the campaign's creation).}	^{Reward Notification; Reward;Expiring Reward;}	^{"For being so great!"}
^{{{{gifted_points}}}}	^{The amount of points given as a reward after a guest completes migration.}	^{Business Migration;}	^"50"
^{{{{gifted_points_description}}}}	^{Gifted value with reward currency and description, given to the guest after migration.}	^{Business Migration;}	^--
^{{{{gifted_value}}}}	^{The monetary value of the post-migration gift.}	^{Business Migration;}	^"$10.99"
^{{{#gifting_successful?}} {{/gifting_successful?}}}	^{Conditional tags that surround text. When the condition is met, in this case "was the gift card successfully gifted to the guest?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Gifted;}	^--
^{{{#gifting_unsuccessful?}} {{/gifting_unsuccessful?}}}	^{Conditional tags that surround text. When the condition is met, in this case "was the gift card gifting unsuccessful?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Gifted;}	^--
^{{{#has_banked_rewards?}} {{/has_banked_rewards?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the guest have any current balance in their banked rewards?", then the textbetween the tags will be displayed. If it is not met, the text will not be displayed.}		^--
^{{{#has_facebook?}} {{/has_facebook?}}}	^{Conditional tags that surround text. When the condition is met, in this case "did the guest sign up through Facebook?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Confirmation Email;}	^--
^{{{#has_gift?}} {{/has_gift?}}}	^{Conditional tags that surround text. When the condition is met, in this case "is the business and gift and reward bearing program type?", then the text betweenthe tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{{has_incomplete_card}}}}	^{State check, identifying whether the guest has an incomplete card.}		^--
^{{{#has_redeemable?}} {{/has_redeemable?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the reply message include a gifted redeemable?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{{has_redeemable_cards}}}}	^{State check, identifying whether the guest has a complete card}		^--
^{{{#has_reward?}} {{/has_reward?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the redemption include a reward?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{User Redemption;Redemption Applied;}	^--
^{{{#has_reward_gift?}} {{/has_reward_gift?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the reply message include a reward gift?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{{initial_visits}}}}	^{Amount of visits that occurred prior to migration.}	^{Business Migration;}	^"23"
^{{{#internal_facebook_email?}} {{/internal_facebook_email?}}}	^{When a guest signs up via Facebook but doesn't allow it to share their email, then the system creates a dummy email for them with @fb.punchh.com as the domain. This is called an "internal Facebook email", and these tags check for its presence.}	^{Confirmation Email;}	^--
^{{{{internal_tracking_code}}}}	^{The code associated with the redemption (redemption code).}	^{User Redemption;Redemption Applied;}	^"001982701"
^{{{{invited_friend_name}}}}	^{Name of the new guest who has joined following an invitation from the current guest.}	^{Invitation Accepted;}	^{"John Smith"}
^{{{#is_card_based_redemption?}} {{/is_card_based_redemption?}}}	^{Conditional tags that surround text. When the condition is met, in this case "is the redemption based on a completed card?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{User Redemption;Redemption Applied;}	^--
^{{{{last_checkin_location}}}}	^{Location name of the guest's most recent checkin.}		^{"AUSTIN - 132"}
^{{{{location_name}}}}	^{Returns the name of the location where the checkin or redemption has occurred.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Feedback Reply; Invalid Receipt;Pending Checkin; POS Scanner Checkin; User Redemption;Redemption Applied;}	^{"Atlanta - Peachtree"}
^{{{{local_redemption_time}}}}	^{Returns the local time when the redemption occurred.}	^{User Redemption;Redemption Applied;}	^{"12:32 PM CST"}
^{{{{migrated_points}})}	^{The amount of points transferred from a guest's previous account to their new account.}	^{Business Migration;}	^"34"
^{{{{migrated_rewards_description}}}}	^{The description of the particular reward that has been transferred from a guest's previous account to their new account.}	^{Business Migration;}	^{"Get a free drink with purchase of any sandwich."}
^{{{{migrated_rewards}}}}	^{The names of the rewards that have been transferred from a guest's previous account to their new account.}	^{Business Migration;}	^{"Free Drink"}
^{{{{migrated_visit_count}}}}	^{Count of visits the guest has made prior to their migration.}	^{Business Migration;}	^"152"
^{{{{new_amount}}}}	^{The newly updated amount in the guest's account after their checkin has gone through.}	^{Updated Checkin;}	^"23"
^{{{#not_reloader?}} {{/not_reloader?}}}	^{Conditional tags that surround text. When the condition is met, in this case "was the card able to successfully be reloaded?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Reloaded;}	^--
^{{{{one_time_password}}}}	^{The one-time password used for initial guest verification.}	^{Migration Verification;}	^"d45gJh32"
^{{{#only_gift?}} {{/only_gift?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the reply message only include a gift?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{#only_reward?}} {{/only_reward?}}}	^{Conditional tags that surround text. When the condition is met, in this case "does the reply message only include a reward?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Feedback Reply;}	^--
^{{{{original_points}}}}	^{The amount of points the guest had in their previous account before migration.}	^{Business Migration;}	^"86"
^{{{{owner_name}}}}	^{Displays the name of the guest who is the "Owner" of the gift card.}	^{Gift Card Purchased;Gift Card Received; Gift Card Redeemed;Gift Card Reloaded; Gift Card Shared;Gift Card Sharing Revoked; Gift Card Transferred;}	^{"Johnny Smith"}
^{{{#partial_transfer?}} {{/partial_transfer?}}}	^{Conditional tags that surround text. When the condition is met, in this case "did the gift card transfer involve the original gift card transferring only some of its balance, but not all, to the second card?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Transferred;}	^--
^{{{#payment?}} {{/payment?}}}	^{Conditional tags that surround text. When the condition is met, in this case "did the payment to reload the gift card go through?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Reloaded;}	^--
^{{{{payment_id}}}}	^{Payment ID number, used as payment confirmation.}	^{Gift Card Gifted; Gift Card Post Payment Error; Gift Card Purchased;Gift Card Reloaded;Payment Refunded;}	^"C432908638"
^{{{{payment_transaction_type}}}}	^{Type of payment used (i.e., gift card, credit, cash).}	^{Payment Refunded;}	^{"Gift Card"; "Cash"}
^{{{{phone_message}}}}	^{Inputs the Phone Notification notification template text.}	^{Feedback Reply;}
^{{{points}}}	^{The number of points earned by the checkin.}	^{POS Scanner Checkin;}	^"23"
^{{{{points_earned}}}}	^{The number of points earned in the last checkin.}	^{Updated Checkin;}	^"15"
^{{{points_to_be_earned}}}}	^{The number of points that are to be rewarded as part of the message to the guest.}	^{Feedback Reply;}	^"20"
^{{{{points_updated}}}}	^{Returns "adjusted" or "increased" as the value. In the case of pending points, there may be a scenario where a guest submits a checkin receipt (v1) that has gone into pending. After, they may have added/removed items to that receipt/transaction. After this, checkin receipt (v2) is submitted. When finally crediting points/punches to the guest's account, Punchh defers to the last version of the receipt that has been received. If this v2 amount is more than the v1 amount, this tag will return the value "increased". If v2 is less than the v1 amount, then "adjusted" is returned by the tag.}	^{Updated Checkin;}	^{"Increased" or "Adjusted"}
^{{{{preheader_text}}}}	^{Inputs the Preheader Text pulled from what you entered in the campaign's settings.}	^{User Mailer;}	^{"Limited time offer, just for you!"}
^{{{{previous_amount}}}}	^{If the checkin has been updated, this displays the amount of the first transaction.}	^{Updated Checkin;}	^"$16.73"
^{{{{processed_at}}}}	^{The time which the redemption was successfully processed.}	^{Redemption Applied;}	^{"12:52 PM CST"}
^{{{{raw_expiring_cards}}}}	^{Total number of rewarded cards that will soon expire.}	^{Expiring Punchh; Final Expiring Punchh;}	^"3"
^{{{{raw_redeemed_points}}}}	^{The raw number of points that were used to receive the redemption.}	^{User Redemption;Redemption Applied;}	^"50"
^{{{{receipt_amount}}}}	^{The cash amount of the associated receipt.}	^{Checkin Retry Fail; Checkin Retry Success;Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin; Updated Checkin;}	^"$15.32"
^{{{{receipt_date}}}}	^{Date of the original receipt.}	^{Updated Checkin;}	^{"January 01, 2018"}
^{{{{receiver_name}}}}	^{The name of the guest who has received a gifted Gift Card.}	^{Gift Card Transferred;}	^{"Amanda Smith"}
^{{{{receiver_email}}}}	^{The email of the guest who has received a gifted Gift Card.}	^{Gift Card Gifted; Gift Card Transferred;Gift Card Unregistered User;}	^{"johnny@punchh.com"}
^{{{{redeemable_discount_amount}}}}	^{The monetary value of the redemption's discount amount.}	^{Reward Notification;Feedback Reply;Expiring Reward;Gaming Level;}	^"$5.00"
^{{{{redeemable_name}}}}	^{The name of the redeemable.}	^{Reward Notification;Feedback Reply;Expiring Reward;Gaming Level;}	^{"Free Boneless Buffalo Wings"}
^{{{{redeemable_points}}}}	^{The amount of points in the guest's account they may use towards unlocking redeemables.}	^{Reward Notification;Feedback Reply;Expiring Reward;Gaming Level;}	^"42"
^{{{{redeemed_points}}}}	^{The amount of points redeemed.}	^{User Redemption;Redemption Applied;}	^"100"
^{{{{referral_url}}}}	^{Displays a clickable URL directed to a page showing details of the attempted referral.}	^{Gift Card Unregistered User;}	^--
^{{{{reloaded_amount}}}}	^{The amount of money that was reloaded on the gift card.}	^{Gift Card Reloaded;}	^"$50.00"
^{{{{reloader_email}}}}	^{The email of the user who reloaded the gift card.}	^{Gift Card Reloaded;}	^{"johnny@punchh.com"}
^{{{{reloader_name}}}}	^{The name of the user who reloaded the gift card.}	^{Gift Card Reloaded;}	^{Johnny Punchh}
^{{{#reloader?}} {{/reloader?}}}	^{Conditional tags that surround text. When the condition is met, in this case "Is there a user who reloaded the gift card?", then the text between the tags will be displayed. If it is not met, the text will not be displayed.}	^{Gift Card Reloaded;}	^--
^{{{{remaining_days}}}}	^{Displays the number of days remaining before the guest's points/punches/checkins expire.}	^{Expiring Punchh; Final Expiring Punchh;Expiring Reward;}	^"5"
^{{{{remaining_expiring_time}}}}	^{Displays the amount of time remaining before the guest's points/punches/checkins expire.}	^{User Redemption;Redemption Applied;}	^{"12 hours 32 minutes"}
^{{{{reset_passcode_token}}}}	^{Displays the value of the passcode token.}	^{Reset Passcode Instruction;}	^"a3723i23"
^{{{{reset_passcode_url}}}}	^{Displays a clickable URL that resets the user's passcode and takes them to a new passcode screen.}	^{Reset Passcode Instruction;}	^--
^{{{{reset_password_token}}}}	^{Displays the value of the password token.}	^{Reset Password Instruction;}	^"b46933j9"
^{{{{reset_password_url}}}}	^{Displays a clickable URL that resets the user's password and takes them to a new password screen.}	^{Reset Password Instruction;}	^--
^{{{{reply_text}}}}	^{Displays the default message text you've set to include in feedback replies.}	^{Feedback Reply;}	^{"Great people deserve great food. Contact us (here) for more help."}
^{{{reward}}}	^{The number of points that will be awarded to the guest.}	^{Points to Reward;}	^"20"
^{{{{reward_end_date_bdy_format}}}}	^{Reward end date displayed in Month DD, YYYY format.}	^{Reward Notification; Reward;Expiring Reward;}	^{"August 24, 2018"}
^{{{{reward_end_date_mdy_format}}}}	^{Reward end date displayed as MM-DD-YYYY format.}	^{Reward Notification;Reward;Expiring Reward;}	^"08-24-2018"
^{{{{reward_end_date}}}}	^{Returns the date the reward will expire.}	^{Reward Notification;Reward;Expiring Reward;}	^{"January 01, 2018"}
^{{{{reward_end_time}}}}	^{Returns the time the reward will expire.}	^{Reward Notification;Reward;Expiring Reward;}	^{"12:00 PM CST"}
^{{{{reward_id_deeplink}}}}	^{Returns the unique ID associated with the reward.}	^{Reward Notification;Reward;Expiring Reward;}	^"984626922"
^{{{{reward_name}}}}	^{Returns the name of the reward.}	^{Reward Notification;Reward; User Redemption;Expiring Reward;Redemption Applied;}	^{"Free Drink"}
^{{{{reward_start_date}}}}	^{Returns the date the reward will begin.}	^{Reward Notification;Reward;Expiring Reward;}	^{"January 01, 2018"}
^{{{{reward_start_time}}}}	^{Returns the time the reward will begin.}	^{Reward Notification;Reward;Expiring Reward;}	^{"1:00 PM CST"}
^{{{{save_to_android_pay_url}}}}	^{The URL of the Android Pay service.}	^{User Signup;}	^--
^{{{{save_to_apple_pass_url}}}}	^{The URL of the Apple Pay service.}	^{User Signup;}	^--
^{{{{sender_email}}}}	^{The email of the user who sent the gift card.}	^{Gift Card Received; Gift Card Unregistered User;Invitation Revoked; Loyalty Transferred;}	^{"johnny@punchh.com"}
^{{{{sender_name}}}}	^{The name of the user who sent the gift card.}	^{Gift Card Received; Gift Card Unregistered User;Invitation Revoked;Loyalty Transferred;}	^{"Johnny Punch"}
^{{{status}}}	^{The current migration status of the guest.}	^{Business Migration;}	^{"Migrated"; "Awaiting Migration"}
^{{{{time_duration}}}}	^{The amount of time the user has to download the user detail before the URL turns inactive.}	^{Export User Detail;}	^{"3 days"}
^{{{{time_left_to_refresh}}}}	^{Displays the amount of time, in minutes, before the next system update, when pending checkins/points will be released.}	^{Pending Checkin;}	^{"42 minutes"}
^{{{{transaction_number}}}}	^{The unique transaction number associated with the checkin.}	^{Checkin Retry Fail; Checkin Retry Success; Checkin Void;Invalid Receipt;Pending Checkin; POS Scanner Checkin; Updated Checkin;}	^"736393639"
^{{{{transaction_type}}}}	^{The payment method used for the gift card purchase.}	^{Gift Card Unregistered User;Invitation Accepted;Invitation Revoked;}	^"Credit"
^{{{{transferred_item}}}}	^{The name of the redeemable or points.}	^{Loyalty Transferred;}	^{"$10 off $20 purchase"; "43 points"}
^{{{{transferred_type}}}}	^{Returns the loyalty currency type that was transferred. Depends on your business's program type.}	^{Loyalty Transferred;}	^{"Amount"; "Reward"}
^{{{{user_details_url}}}}	^{Displays a URL to download the user details.}	^{Export User Detail;}	^--
^{{{{verification_comment}}}}	^{The comment added by operator on invalid receipts.}	^{Invalid Receipt;}	^"Invalid"
^{{{{yield_template}}}}	^{Defines the mailer layout.}	^{User Mailer;}	^--
_{Account Tags (Universal)}
^{{{{bank_value}}}}	^{When a guest has hit a reward value threshold, this tag will display the bank goal that has been reached.}	^All	^$100
^{{{{banked_rewards}}}}	^{Current balance of the guest's banked rewards}	^All	^"$8.43"
^{{{{business_name}}}}	^{Name of the Business}	^All	^{"Winghouse for E&E!"}
^{{{{checkins_needed_to_redeem}}}}	^{For visit based businesses, displays the number of checkins remaining to fill the current card.}	^All	^"4"
^{{{{checkins_to_redeem}}}}	^{Displays the punches left to redeem the current card.}	^All	^"3"
^{{{{current_account_balance}}}}	^{Current monetary $ amount on the guest's account (the amount the guest can spend)}	^All	^"$25"
^{{{{current_points_balance}}}}	^{Current point/punch balance on the guest's account}	^All	^"16"
^{{{email}}}	^{The email address belonging to the guest.}	^All	^{"john@punchh.com"}
^{{{{favorite_location}}}}	^{The favorite location (store name) defined by the guest.}	^All	^{"Atlanta - Peachtree"}
^{{{{favorite_location_address}}}}	^{The full address of the guest's favorite location.}	^All	^{"2323 Peachtree Ave. Atlanta, GA 55555"}
^{{{{first_checkin_location}}}}	^{The name of the location where the guest made their first loyalty checkin}	^All	^{"Atlanta - 325"}
^{{{{first_name}}}}	^{First Name of the Guest}	^All	^"John"
^{{{{last_name}}}}	^{Last Name of the Guest}	^All	^"Cena"
^{{{{full_name}}}}	^{Full Name of the Guest}	^All	^{"John Cena"}
^{{{{has_incomplete_card}}}}	^{State check, identifying whether the guest has an incomplete card}	^All	^--
^{{{{has_redeemable_cards}}}}	^{State check, identifying whether the guest has a complete card}	^All	^--
^{{{{last_checkin_location}}}}	^{Location name of the guest's most recent checkin}	^All	^{"AUSTIN - 132"}
^{{{{membership_level}}}}	^{Guest's membership level}	^All	^{"Loyalty" "eCRM"}
^{{{{points_to_next_bank}}}}	^{Points remaining until guest completes current card}	^All	^"23"
^{{{{points_updated}}}}	^{When an admin makes an adjustment to a guest's point/punch total, the guest will receive this notification, alerting them how many points were adjusted/given.}	^All	^"13"
^{{{{program_name}}}}	^{Displays the name to your reward program such as "Punchh Power Rewards" (if you have set this up)}	^All	^{"Punchh Rewards"}
^{{{{raw_current_account_balance}}}}	^{Displays the guest's lifetime point total.}	^All	^"325"
^{{{{raw_current_points_balance}}}}	^{Displays the guest's current point total.}	^All	^"42"
^{{{{redeemable_cards}}}}	^{The number of the redeemable cards the guest currently has.}	^All	^"3"
^{{{{redeemable_checkins}}}}	^{The number of checkins that have been approved but not yet redeemed.}	^All	^"2"
^{{{{referral_code}}}}	^{The code belonging to the referrer involved in a user invite}	^All	^"F8MRT4"
^{{{{user_name}}}}	^{The user name selected by the guest.}	^All	^{"TacoL0ver888"}
_{Localization / Translation Tags}
^{{{#en?}} {{/en?}}}	^{Displays the English version of that particular message text (if English has been filled in and requested)}	^All	^--
^{{{#es?}} {{/es?}}}	^{Displays the Spanish version of that particular message text (if Spanish has been filled in and requested)}	^All	^--
^{{{#fr?}} {{/fr?}}}	^{Displays the French version of that particular message text (if French has been filled in and requested)}	^All	^--
^{{{#wants_english?}} {{/wants_english?}}}	^{Translations trigger, based on guest's choice}	^All	^{(text displays in English)}
^{{{#wants_french?}} {{/wants_french?}}}	^{Translations trigger, based on guest's choice}	^All	^{(text displays in French)}
^{{{#wants_spanish?}} {{/wants_spanish?}}}	^{Translations trigger, based on guest's choice}	^All	^{(text displays in Spanish)}

Articles in this section

What dynamic tags can be used in messaging & campaigns?

Campaign Tags

Campaign Tags

Deeplink Helper Tags

Deeplink Helper Tags

Notification Template Tags

Notification Template Tags