If you ever see that the lift report doesn't match your other reporting it is important to know some things that can keep it from matching up.
The following items can determine whether the report matches up:
- The lift report is based on receipt time (the time the transaction occurred, as printed on the receipt). Dashboard data is generally based on checkin time (the time when the guest scans their receipt). So these two stats will seldom be the same.
- Punchh receives data for all completed transactions, along with their amounts, but we cannot receive information about voids, cancellations, or returns. So the sales total in Punchh will generally be slightly higher than your true revenue totals.
- If your company has only recently implemented your loyalty programs and offer signup bonuses and rewards, you may actually see a negative check lift, with loyalty customers spending less on average. This is normal as new guests take advantage of checkout discounts. This will normalize within a month or two, and the resulting check lift and rate of return will more than make up for the initial cost.