The splash screen (also the launch or boot screen) is the first screen that is displayed when the application loads. It typically comprises of the app logo, the company name, and a glimpse of the app's objective, user benefits. Splash screens do not call for any action from the user. Instead, it helps set the first impression, strengthen brand identity and hold user attention during the app loading process.
It the welcome screen of the mobile app, the screen between the time you tap to open the app, and the moment it fully loads. It aims to make a user’s experience better, thus it should not be long and frustrate the user.
Why the app is getting a freeze on the splash screen?
There may be three reasons for this:
- Internet connection needs to be checked
- Cache memory need to be cleaned for that particular device
- The app needs to be uninstalled/reinstalled
Few links which may be helpful in such cases: