Once your campaign has run its course and reached its End Date (known as "Processed"), you are able to view detailed analytics about its performance from inside Punchh Platform. To view analytics for one of your processed campaigns:
- Navigate to Campaigns > Campaigns beta in your left toolbar.
- Click on the name of one of your processed campaigns. That's it! Pretty easy.
The Campaign Analytics page is comprised of the following three sections:
The Email Funnel is a graphical representation of how well your email messaging performed during your campaign. The topmost, largest portion of the funnel represents the total emails sent during your campaign. The middle portion represents the total emails delivered. The reason there is a difference between sent and delivered email is due to the fact that some of your email addresses may be incorrect, fake, or deactivated by the user, or the user may have blocked incoming emails from your domain.
The bottom, smallest portion of the funnel represents the total emails opened by your guests. This is your success metric. The higher the overall proportion of opened emails vs. total emails sent, the more your message resonated with your customers.
The Push Notification Funnel is a graphical representation of how well your push (mobile) messaging performed during your campaign. The topmost, largest portion of the funnel represents the total notifications sent during your campaign. The bottom, smallest portion of the funnel represents the total push notifications opened by your guests. These notifications can be opened directly on the screen when notified or later through the news and offer section within the app. This is your success metric. The higher the overall proportion of opened notifications vs. total notifications sent, the more your message resonated with your customers.
The Campaign Summary section contains the following information:
- Campaign Type
- Email Subject
- Email Source
- Email Html Source
- Push Notification
- Creation Date
- Last Updated Date/Time
- Total # of Push Notifications Sent
- Push Notification Retention Days (setting)
- Scheduled Date/Time
- Current Status (Processed)
In an effort to supply information as quickly as possible, this article has been published prior to a formal technical review, and is subject to factual, grammatical, and various structural errors. Data may be incomplete, misordered, or incorrect.
This additional disclaimer will be removed upon formal review of this article. The standard Punchh Inc. KB Disclaimer still applies, and can be found at: https://support.punchh.com/hc/en-us/articles/360040100273-Punchh-Inc-Knowledge-Base-Disclaimer