As you are trying to create a campaign and add an email template to it, make sure you check the Messaging (Tags) under "WHOM" section of theCampaign creation widget and use the supported tags only.
- Create Campaign
- Under WHOM section, look for Messaging Tags
- Click on Tags to see the list of supported tags:
NOTE: As list may differ for specific campaign, it is advised to check the list during campaign creation.
If further assistance is required, submit a ticket to Punchh Support. (For help submitting a ticket, click here)